Director Of Marketing

 OpenCare
 Canada, Toronto, Ontario
 3 weeks, 2 days ago
Before you read any further: Diversity of thought is our thing at Opencare; we’ve worked hard to craft a team with a variety of backgrounds and perspectives. Why? We're glad you asked! We are all solving the same set of problems from our own unique lenses, and this is fundamental to our success as a business and ability to produce creative solutions. Experience means something different to each of us, and your unique combination of skills, passions, and experiences makes you a valuable asset to our team. Don’t feel like you perfectly fit this role? Do us a favour and apply anyway! Take our Head of Growth, Sean, for example. Sean spent the past few years of his career in the food and restaurant industry, leading marketing at Chefs Plate and ChefHero. In his first 4 weeks, Sean’s leadership helped us grow our user base by 15% month-over-month! 15%...in 4 weeks in a brand new business, and brand new market! Sean identified strategic areas of opportunity and was not afraid to roll up his sleeves to help the team hit their targets. Outside of driving growth at Opencare, Sean is a fitness fanatic and in his spare time, he is most likely spotted running or biking outside. Opencare’s Vision To enable people to have optimal health of mind and body, by ensuring they get the preventive care they need.Opencare is re-designing the dentist visit with a focus on wellness. We live our most important life moments, from laughing and smiling to eating and talking, through our mouths. Yet for such an important body part, the thought of visiting the dentist instills fear and confusion in most people. We want to change that.That’s why we’re rebuilding every moment of the dental experience; not only to be impactful during the visit, but life enriching afterward, too. If you never thought you’d say “Wow, I love my dentist!”, our goal is to get you there.We believe that people reach their full potential at work when they are happy and healthy outside of work. You can learn more about our culture, as well as our professional and personal benefits here. You can also hear about it directly from our team here. Our Demand Team’s Vision In order for Opencare to truly impact a change in people’s perceptions around dentistry, we need to attract patients to our platform, and effectively communicate the “why” behind this vision. We want to build a world where going to the dentist is a regular part of your overall wellness routine, and allow for proactive and well-informed decisions to be made around who you trust with this important part of your health. How will you help to get us reach that vision?  Our Director of Marketing will have the opportunity to develop the marketing strategy across North America and build new processes that allows your team to become experts in their craft. We’re looking for a strategic, creative, and analytical leader who can break down problems and deliver impactful solutions while building a world-class team.

Your impact, six months into the role:

  • Creating, planning and executing scalable, omnichannel acquisition and engagement roadmaps and strategies focused on expanding Opencare’s community of patients, and ultimately growing the revenue of the company
  • Growing and mentoring a talented team of performance-focused marketers responsible for acquisition, conversion, and referrals by breaking down barriers to their progressCreating a supportive and positive team dynamic that focuses on safety and vulnerability that allows the team to bring their whole-self to work
  • Working cross-functionally with other teams (like Sales, Engineering, and Data) to identify and execute monetization streams 
  • Partnering with our Product team to test and deploy improvements to the patient journey to increase funnel conversion rates 
  • Managing and optimizing monthly and quarterly marketing spend allocation, spend accuracy, and forecasting
  • Continually increasing marketing spend efficiency across all channels, driving optimization efforts to improve results and ROAS
  • Delivering growth metrics and granular growth forecasts by channel and analyzing and reporting on KPI trends to drive optimization across the customer funnel
  • Utilizing consumer insights, testing, and data to iterate on the acquisition, onboarding and sustained engagement experience
  • Your impact, one year into the role:

  • Continuing to iterate and improve on all aspects of our Marketing engine as we accelerate into 2021
  • Establishing methods to measure, assess, and refine our on-boarding and retention experience to build and strengthen a scalable process
  • Building and scaling a world-class Marketing team from 10 to 20Developing high-performing team members who are engaged, innovative, and well supported in their career development
  • Drive large scale cross-functional efforts that significantly advance the business
  • Building a growth foundation that will support our 5-year product roadmap and beyond! 
  • Deeply understanding the drivers of patient LTV performance and incorporating that understanding into campaign messages and targeting
  • What skills will you bring to the team from day one?

  • You’re recognized for your broad domain experience across a variety of marketing channels, with particular strength and depth in digital marketing
  • You have experience in both B2B and B2C marketing
  • Comfortable rolling up your sleeves and working 1-on-1 with your team to tackle tricky problems and get deeper understanding of the dynamics at play
  • You live and breathe digital marketing metrics (ROAS, LTV, etc.) and leverage them to make decisions
  • A genuine passion for understanding the business and getting into the details to be a well-informed thought-leader
  • Experienced in managing people leaders and helping to resolve the people challenges that emerge in a rapid growth environment
  • The ability to communicate with Executive teams and advocate for a marketing function at a strategic level
  • You’re a strong collaborator at the leadership level with the strong ability to influence and lead others
  • A coaching mindset; you’ve helped individuals grow and scale with the business and you’re eager to build out a team of high-performers once again
  • Proven track record of shaping business strategy and setting up internal reporting for marketing growth, retention, loyalty, and advocacy 
  • You operate with a sense of urgency and have succeeded in creating and executing growth initiatives in a high-growth environment where priorities evolve quickly
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