Responsible for the development and execution ofmarketing initiatives for the 1-day portfolio of brands within CooperVision. Leadsthe annual business review / brand planning process, forecasting, ECPcommunication strategy, promotional activity, product messaging and brandingfor all current and future products in the 1-Day portfolio. Supports Corporate Accounts team in variousroles relating to the overall management of the 1-Day portfolio customermarketing. The position has a significant impact on sales revenue and marketshare of CooperVision products in Canada.
Brand Management – 1-Day portfolio In conjunction with Director of Marketing,develops marketing strategies and plans for all delegated brands and products. Responsible for development and implementationof advertising, sales collateral and digital assets for specific brands byworking with marcom colleagues and other agency partners Develops fiscal sales budgets, objectives andtactics for all managed products. Serves as key interface with sales organizationto ensure that managed brand marketing strategies are well communicated andexecuted and that all necessary support is available to ensure effectiveexecution. Coordinates monthly demand forecast withDirector of Marketing. Participates in unplanned re-forecasting as necessary. Develops and oversees marketing spending,A&P budgets, ensuring spending matches agreed budgets. Evaluates and analyzes competitive trends andmarket dynamics and makes necessary recommendations to management to ensurecompetitive positioning and develops appropriate responses. Conducts analysis of promotions and events todetermine ROI and viability for repeated use. Leads new products and program development teamsas needed. Works with the Global Marketing and US teams asrequired on strategic product initiatives. Develops and implements sales promotions andadvertising campaigns to support promoted brands. Participates in the annual development ofregional objectives as set out in the long range strategic plan. Performs other duties related to marketingand/or product management and value-added services as required. Co-travels with Territory Managers on a regularbasis and attend trade shows / conventions as required. Customer marketing – Coordination of customerplans & marketing programs that convert brand strategies into executable,measurable initiatives across all CVI brands Partnerwith customers, Corporate accounts and Marketing to create a meaningfulcustomer marketing plans leveraging all available merchandising vehicles withinthe account. Createdemand generating, patient facing customer programs during key drive periods. Partnerwith the corporate accounts sales team to oversee execution of pilot/test &learn programs for new and/or expanded business opportunities Toco-lead development of priorities and marketing presentations for top to topand new item customer presentations
CooperVision’s management team iscommitted to the development of and implementation of the quality managementsystem and maintaining its effectiveness by communicating to the organizationthe importance of meeting customer as well as statutory and regulatoryrequirements.
KNOWLEDGE, SKILLS AND ABILITIES Leadership Excellent communication (oral and written) Problem-solving Analytical Collaborative customer orientation Knowledge of marketing concepts, theories,principles and the ability to apply them to the eye care industry Computer literacy required. Must be proficient with Microsoft Office
WORK ENVIRONMENT Normal office environment Sedentary to light physical effort necessary toperform the job Travel required around 20% - predominantlydomestic
EDUCATION Bachelor’s degree in marketing or related field;or an equivalent combination of education and experience. Master’s degreedesirable but not critical.
EXPERIENCE Minimum of 5-7 years related experience in sales or marketing. Related technical background preferred. Previous Vision Care & Customer Marketing experience desirable but not critical.